2017 Makeup Trends

By: Lynne Marks | 1 Mar 2017


Every year, new makeup trends emerge or step back into the spotlight. As an image consultant, it is your responsibility to study these trends and determine if they are ideal for your client’s image or not. Take a look at these makeup trends for 2017 – do they fit with the image you’ve crafted for your clients?

Healthy Skin with Bold Eyes or Lips
Say goodbye to time spent contouring or blotting out imperfections. This year’s trend is healthy skin. While everyone should strive for healthy skin, it’s not always attainable. Makeup artists are putting a focus on more natural looking skin than heavily contoured or covered skin.

But remember, as an image consultant, having a deep understanding of skin tones is crucial. Should you need to find a concealer or powder, you need to know what your client’s skin tone is and what shades will blend perfectly.

Pair glowing, clean skin with bold lipstick or eye makeup, and your client is ready for the day.


Understanding Your Client’s Image
While makeup trends are great for understanding where the beauty industry is heading, you always need to consider your client’s image.

Many of us do makeup but we don’t go for the high fashion looks if the client can’t take it. For example, a sliver based glitter makeup is aging on an older person and we avoid it, going more for matte eye shadows that give a more youthful look.

As Image Consultants we match the makeup that’s appropriate to the style story the client wants to create or the style preference of the client. In other words, a dramatic woman and a dramatic outfit need bold makeup with red lips and well defined eyes. A romantic outfit requires more feminine makeup using lighter shades to create a pretty look. A client who favors a more natural look would like healthy skin, minimal eye makeup and a sheen on the lips.

Many trends won’t work for the image you carefully put together for them. Other trends will work seamlessly! It’s all about working to find the ideal image and finding clothing, makeup, and accessories that will bring that image to life.

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