Christina Ong, AICI CIM
Co-Director / Strategic Alliance Partner, ImageAsia®


Arguably Asia’s visionary image industry trailblazer, Christina is one of only thirteen AICI Certified Image Masters in the world and the first in Asia. She has a wealth of experience from coaching top management, executives, captains of industry and aspiring image consultants. Her clients say that she is an “exceptional trainer, inspiring and committed to impact results that matter”.

As lead developer of Imageworks Branding Through People™ corporate training programs, Christina and the highly professional team of Imageworks trainers are consistently raising the bar on personal empowerment and corporate excellence. Her clients include the Ministry of Foreign Affairs, UBS AG, OCBC Bank, Singapore Technologies, Nanyang Business School and more, with a growing list of repeat engagements.

In 2004, she established the Academy of Image Mastery (AIM), Asia’s first image consulting institute to inspire, equip and empower aspiring image consultants. AIM’s Asian focus, forged together by global thought-leaders and a diverse alumni, is setting gold standards in more than 12 countries. Consistently, students attest to the quality, rigour, passion and dedication they experience from her training.

After establishing the AICI Singapore Chapter as its Founding President, she served on the AICI International Board of Directors as VP Education where she successfully introduced on-line learning to offer AICI CEU-approved webinars to members globally. Christina is recognized as a “true leader” in her industry with several awards including the AICI Jane Segerstrom Award.

With her proven image consulting track record, Christina is a sought after speaker and subject matter expert with several feature articles and quotes in publications such as Human Resource magazine, Harpers Bazaar, Women’s Weekly, The Straits Times and Business Times, and with appearances on national TV.